Senior Graphic Designer and Art Director
About
I’m a design professional with varied experience. Throughout my 10+ years in the design industry, I’ve worked both in-house and in studio settings.
I’ve branded and produced trade show graphics for events with thousands of attendees, helped many non-profits hit their fundraising goals, played key roles in my employers’ gain of market share and have helped them build substantial brand equity.
Design Philosophy
Styles come and go. Good design is a language, not a style.
Massimo Vignelli
1931-2014
I’ve been a Graphic Designer since 2012.
Design Experience
Feel free to explore my design experience timeline. Reach out if you’ve got any questions.
2021
Senior Designer
Landscape Management Network
08/2021 – Present
As the senior designer on the marketing team, my role entails supporting the marketing team’s projects and campaigns through visual design. My goal at all times is to produce the highest quality work possible in order to achieve our logo (customer) target numbers, nurture our evolving brand, and gain market share for our brands. I work on both LMN and Greenius brands to ensure the work we put out is on brand and of the highest level. Over the past 2 years, I’ve designed a great deal of the collateral for on-site exhibitions, social media, lead generating ebooks, sales presentations, our websites, paid ads, email, and many more touch points. I take pride in knowing when to enforce our brand guidelines and am entrusted with freedom to push our branding in order to elevate it.
Sarah Collins
Former Chief Marketing Officer
Landscape Management Network
Designer
6SIGMA Design
02/2019 – 08/2021
At 6SIGMA, I worked alongside the Creative Director to assist many non profits achieve their direct response mail fundraising goals. This included organizations such as Save the Children US and Canada, Plan USA and Plan Canada, CAMH, The Heart & Stroke Foundation, UNHCR, Hope and Healing International, and World Relief Canada. I took pride in ensuring that the collateral produced is of a high quality, properly prepared for print, and on target for our client’s needs.
2019
Robert Looije
Director of Digital
Landscape Management Network
2017
Senior Designer
C5 GROUP – (CI, ACI, C5)
06/2017 – 02/2019
As the senior designer on the team, I was responsible for ensuring collateral produced is on brand, fulfills internal client expectations, and is designed and executed to a high level. This included my own projects which I oversaw from beginning to end, but also those of the more junior designers. My responsibilities included reviewing their work and supporting them in maintaining and delivering high quality designs. I had the opportunity to coach and mentor the junior designers to develop strong working relationships with internal teams and vendors/suppliers. I lead by creative example as well as attention to detail and process.
Designer
6SIGMA Design
03/2016 – 06/2017
I oversaw projects from beginning to end, taking full ownership of the design and production readiness of the following collateral: Brochures, catalogues emails, reports, books, outer envelopes, letters, tradeshow signage, digital presentations, and more.
2016
His design is creative and thoughtful. He really listens to our needs and comes back with ideas that work and fit seamlessly with our brand.
Ashleigh Saith
VP – Strategy and Public Engagement
Holland Bloorview Kids Rehabilitation Hospital Foundation
2013
Graphic Designer
C5 GROUP – (CI, ACI, C5)
01/2013 – 03/2016
I was a part of the studio team which created various marketing materials for an international company hosting conferences ranging from renewable energies to various types of law. During that time, I produced an average of 65–70 brochures per year between the 3 companies our team serviced. At C5 Group, I assumed ownership of my conference projects. That entailed creating the brochures, pre-registration brochures, newspaper ads, web banners for partner sites, on-site signage and any other collateral that would help sell the conference. I was heavily involved in the roll-out of our new branding starting in 2015. My main contributions were the redesign of our registration pages for the brochures for all 3 companies, creating the new footers for our newly templated brochures, and creating the style sheets that would eventually be considered ideal by our in-house conference producers and marketers.
He has an eye for detail, communicates very well and gives thoughtful and progressive creative options, all while capturing the essence and theme him and his team agreed upon.
Stephanie Roy
Former Marketing Manager
C5 Group Inc.
Graphic Design Intern
C5 GROUP – (CI, ACI, C5)
07/2012 – 12/2012
As an intern, I designed various direct marketing pieces including: flyers, fax-format agendas, letters, .pdf files, signage, posters, etc. while applying direct marketing and graphic design principles and techniques. Recommended most appropriate file types for sponsorship logos and other documents; liaised with sponsorship clients as required.